— PROJECT NAME
Living Proof Triple Bond Complex Launch
— ROLE
Art Direction
Graphic Design
Video Editing
As the brand's Digital Design Lead, I oversaw creative across all digital touch points for Living Proof's Triple Bond Complex launch. For this project, I applied my graphic design, video editing, and art direction skills to create a cohesive digital journey. This included email, dot com, retail, paid media, and out-of-home advertising.
Email Design
Paid Media Design
In addition to creating still digital assets, I repurposed footage from campaign shoots to create video advertisements, including a digital billboard above Sephora in Times Square.